Florists Transworld Delivery or FTD is a company based in Downers Grove, Illinois operating in two main businesses. The Consumer Business sells flowers and gift items through its websites, including FTD.com. Founded in 1910, FTD is the largest floral company in the world. The leader in quality, artistry and dependability, it connects approximately 20,000 North American retail florists and supports an international floral delivery network of 50,000 affiliated FTD Florists in 154 countries. They can deliver products to nearly 100% of the U.S. population.
History Of FTD
On August 18, 1910, fifteen American retail florists got together and agreed to exchange orders for out-of-town deliveries. Originally called "Florists' Telegraph Delivery", FTD was the world's first flowers-by-wire service. Fifty-five years later, FTD expanded to include international transactions as well as International florists began to join their ranks. The company was renamed "Florists Transworld Delivery" to reflect its growing worldwide presence. In 1914, FTD adopted the classic figure of Mercury as its official logo. With worldwide visibility, the gold "Mercury Man" is one of the most recognized logo in the world. It has become the floral industry's emblem of quality.
Transformation of FTD
On December 19, 1994, a forerunner to the FTD Corporation, a private, for-profit company acquired FTD, which then divided FTD into two organizations: FTD Incorporated, a for profit corporation, and FTD Association, a non-profit trade association. FTD Incorporated retained FTD's businesses, including the Mercury Network and the clearinghouse, and controlled FTD Association's rules, regulations, and bylaws. The FTD Association retained member education, advocacy and quality assurance.
In 2000, FTD Incorporated held an initial public offering of FTD.com on the NASDAQ. FTD Group was listed on the NYSE in 2005. The company is based in Downers Grove, Illinois. In 2001, the FTD Association separated from FTD Incorporated, terminated all contracts, and, in exchange for $14 million renamed itself the Extra Touch Florist Association.
To learn more about FTD or to order flowers from them, please visit www.ftd.com or www.ftdi.com. They deliver flowers all over the world.
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